Lisa Soik is a dynamo
of intelligence and energy, focussed like a laser. Franklin Information
Group, Inc., her information recovery business, uses over 15,000
data bases in 123 countries to gather data - legally and ethically
- on individuals and organizations.
Finding all that data
in the public domain takes time and effort. Seeing the pattern --
putting it together in a meaningful way -- takes experience and
intuitive knowledge bordering on genius.
That's Lisa's gift.
She knows how to follow breadcrumbs - isolated bits and bytes of
discrete data - through the forests of cyberspace, putting it all
together until it makes sense.
Lisa's passion for backgrounding
grew from a strong sense of social responsibility. She worked with
a school bus company that hired 250 drivers. Her need to know the
criminal history and driving records of applicants led her to research
ways to get accurate information quickly. From that small beginning,
FIG now serves an extraordinary diversity of clients.
Lisa received a request
recently from an intelligence agency preparing an identity for a
protected witness. They asked her to test the identity, looking
for flaws.
Times have changed since
the allies created "The Man Who Never Was" out of forged documents
during World War II. That "person" carried false information about
the site of the D-Day landings, leading the Nazis to shift troops
away from the real invasion sites.
Today an identity must
be created from bits and bytes. An electronic trail must be built
in painstaking detail in computer databases all over the world.
Even more important, every trace of the witness' real identity must
disappear.
"I ask myself, how would
I lose myself if I wanted to disappear? You can change the color
of your hair and eyes. You can create a new work history. You can
change how you spend money. But your fundamental interests don't
change. You can't change who you really are."
One ex-spouse for whom
Lisa searched adopted three separate identities. But in every one
of them, he told others he wanted to live in Seattle. That's where
he was found.
Another ex-spouse was
always attracted to women with short brown hair and brown eyes.
Too bad. That preference led to his discovery.
"It's very difficult,"
Lisa concludes, "to get lost."
Looking for relevant
information is like deer hunting. If the deer stands still, you
can walk in front of its nose and never see it. If it moves, it's
yours. In the same way, a detail standing out against the background
calls attention to itself.
Lisa once backgrounded
an applicant for a position at an engineering firm and wanted to
confirm details in his resume. The applicant said he attended a
particular academic program. Lisa found someone who had been there.
"I don't remember meeting him," the woman said. "That was a small
group. I don't think he was in it." The applicant turned out to
be one of the 85% said to falsify information on a job application
or resume.
Divorce and backgrounding
constitutes 30% of Lisa's work. Another 30% is related to current
litigation (she can tell an insurance company the weather conditions
on any square foot of earth at a given moment). Business intelligence
is the other 30% of Lisa's work, and growing rapidly. Knowledge
of competitors is a basic need, but Lisa is continually taken aback
at how little businesses know about rivals.
She backgrounded a company
in Illinois, for example, that her client thought was a small family-owned
business. In fact, it was part of a multi-national company based
in Germany. Her client had vastly underestimated their capitalization
and the R&D resources that would fill their pipeline with products.
"Bust-out swindles,"
Lisa says, "are also common. A company will establish a credit record
with IBM or Xerox, then order from a small company and never pay.
They can bankrupt a small business before they know what's happening."
The principals of a
company, their personal and corporate history, financial structure,
their major customers and government awards - that's all in the
public domain.
But it isn't all in
one place, nor is it legal to get it from one place. Lisa has to
piece it together from dozens of sources.
"People often don't
understand what they're asking," Lisa says. "I ask what they want
to know. 'Everything,' they say. 'Give us everything you can get.'"
If she followed those
instructions, her work would never end. So Lisa works from plateau
to plateau, reporting at each stage. If a client wants to go to
the next level, she does it.
"I always ask a client,
is it worth it to you to get more information? Or do you have enough?"
The case is done when
the client -- or Lisa -- says it's done. Otherwise, she would never
sleep or see her family. She'd always be filling in details at deeper
and deeper levels.
"I set limits that help
me stay grounded," she says. "The boundaries are arbitrary but essential."
Her hardest cases are
when Lisa uncovers evidence of wrongdoing and can't do anything
about it. Sometimes a prominent person has committed a serious crime.
Often persons who are in unconscious collusion with them don't even
want to know about it.
People commit themselves
to a version of the truth that supports their view of the world.
Faced with contradictory data, they often deny the data rather than
change their minds. If they live and work in a culture that prefers
appearances to reality, their resistance can be astounding.
"If you don't talk about
it, it doesn't exist," is the attitude often encountered in regard
to white-collar crime, spouses hiding money in preparation for a
divorce, or background screening of a job applicant.
In a small-town, for
example, everybody may know everybody else. "If I find out that
Joe's brother-in-law was arrested for soliciting a prostitute in
Miami, for example, and he's applying for a job with the major employer
in town, that revelation could unravel the entire social structure.
Given a choice between the truth and protecting those structures,
it's no contest."
Others don't think they
have a right to know that much about employees. It doesn't seem
right or fair to have so much information. Lisa's response?
"I tell them they have
both the right and the responsibility to know. Tort reform might
change all this, but for now, if something blows up, the employer
has the deepest pockets. That's who lawyers target."
She tells of the time
a man was hired without any inquiry into his background. When he
was charged with transporting stolen goods, it was discovered he
had once robbed a family, tying them up and holding them hostage.
The employer didn't know because he never asked.
If it sounds like all
you need is a computer to do it yourself ... think again.
Lisa frequently consults
experts in "gray research," specialists in the minutia of a single
domain. They know everything there is to know about one small thing.
They're everywhere, but you won't find them in the yellow pages
or on the Internet. Their network is based on word-of-mouth and
absolute trust. It takes years to build a secure network of reliable
connections.
The best defense against
information searches in cyberspace? Be who you are, say what you
mean, do what you say. Computers haven't changed the need for integrity.
Computers -- and people like Lisa Soik -- just make it easier to
check us out.